It’s now 2019 and with the ever- changing business world, there will certainly be some changes and new trends ahead regarding social media! To stay up to date and ahead of the game, it is important to get clued up on what to expect in the upcoming year.
So, what are the predicted social media trends for 2019…
GDPR is still important, especially regarding the social aspect. Europe’s General Data Protection Regulation (GDPR) came into effect on 25th May 2018. In line with the new rules, many companies such as Facebook and other social media platforms made changes in the way advertisers can use data.
Social media storytelling- in 2018 it emerged as a core technique for engaging customers. With Instagram, Snapchat and Facebook stories, it’s easy to post what is going on in that moment. Many companies are now beginning to use this option, thus keeping them connected with their customers. This is expected to grow in 2019.
Video Content- this will continue to grow and is expected to dominate the market in 2019.
Personalisation- Enhanced personalisation has increased consumer expectations. Content, products and emails can now be based on consumer’s social media posts, clicked links and other factors.
Marketing and social media is constantly changing and developing. 2019 will prove challenging due to businesses and marketers having to adapt to new trends but these will all help businesses target the right customers. It’s exciting to see what 2019 brings regarding marketing and social media!